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Marketing Articles

Marketing 101 - What marketing is and what it is not
"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." This is how the Chartered Institute of Marketing define the discipline.

Know your customer - CRM for all
So we are not exploiting our customers (not all of us!), we are exploiting the knowledge we have of our customers - what makes them tick, and makes them buy products from us.

Online PR - How to increase your marketing message reach
Public Relations, or PR, means creating and maintaining relations with your various "publics." It is something that you can, and should, control.

New Product Development - The lifeblood of business
New product development (NPD) is the way companies refresh their appeal to customers. This month, Thom Poole explores methods of product development that can be adopted by all sizes of company in any industry.

Are we being served? - The decline of customer service
Customer service is defined as an organisation's ability to supply their customers' wants and needs.
Companies must recognise that every aspect of their business has an impact on customer service - not just those aspects that involve face-to-face customer contact.



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